Tag Archives: Marketing

Has GDPR changed Email Marketing?

Posted on July 25, 2018

Business practicalities

60 days after GDPR’s D-day, it’s the right time to ask to whether it has affected email marketing. The answer is mainly positive. In the last 2 months spammers have continued to spam, but email traffic from businesses hastily trying to beat the deadline has decreased substantially! Consent is essential in any relationship Sadly some […]

Five Threats Being Tackled By GDPR

Posted on May 11, 2018

Aimed Business Thoughts

Only a fortnight to go before the May 25th GDPR deadline. Talking to organisations there is the expected flurry of activity to be compliant and the expected promotions offering solutions. So it’s a good time to remind ourselves what GDPR is trying to address. Data Breach GDPR is in part a response to the significant […]

Was I Right to Delay Becoming GDPR Compliant?

Posted on April 24, 2018

Business Strategy Information

A year ago I wrote 3 blogs on what businesses needed to do in order to be GDPR compliant in time for May 25th 2018. At the time much was about definitions as the requirements of the Regulation were being worked upon. Now there are answers for most (but not all) areas so time for […]

Who are your buyers?

Posted on January 10, 2018

Business practicalities

The worst companies are those that believe everybody wants their product and can’t understand why nobody is buying. The reality is that for most of the time, most of the people don’t give 2 hoots about your company and what it sells. Moreover typically it take 7-15 touches to turn a ‘I don’t care’ into […]

Opinion Is Fundamental to Marketing & Has Absolutely Changed

Posted on November 07, 2017

Aimed Business Opinion on customer service

Marketing is all about perceptions. Psychology and perceptions inform our decisions and actions. Feeling cold this morning in the office, I put a jumper on. At the same time a colleague felt hot and took one off. The temperature was exactly the same, but our perceptions were different. Marketing creates and exploits those opinions in […]

Being Heard Above the Social Media Noise

Posted on July 12, 2017

Aimed Business Thoughts

Today’s blog has been sparked by an email from Twitter for Business. This had some interesting statistics for all smaller companies, but particularly for those selling B2B and using social media. Most social media is noisy with multiple posts from the wide audience you’ve connected to all vying for attention. So how can you be […]

Marketing or Promotion Fluff

Posted on June 28, 2017

Aimed Business Opinion on customer service

While good marketing is passionate, bad marketing makes me angry particularly when it’s mis-focused. And at the moment I seem to be in a constant rage. Why? Because wherever I look I see lots of fluffy misdirected promotion communications masquerading as marketing. Anyone can use the tools of promotion to communicate with me. But put it […]

What’s the importance of place?

Posted on May 05, 2017

Aimed Business Opinion on customer service

Mr Juncker believes that English is losing importance in Europe so he will deliver his speech today in French. This dig is unhelpful when heard by those not in his target audience of the EU. It was not the time or the place to express that view. Yet place is at the core of his comment. […]

Confusing Branding with Brand?

Posted on March 10, 2017

The greatest value that marketing produces for a business is a brand. Yet most people confuse branding with brand. This is why graphic designers and marketers can get cross when businesses ask them to create a quick low cost logo and think job done. Branding A logo is branding. Branding originally was simply the maker’s […]

The What, How and Why of Marketing

Posted on February 03, 2017

What, how and why of marketing

Most businesses fail at marketing because they address their ‘what and how’, but ignore the ‘why’. This applies also to those companies that have gone through the traditional marketing exercise that results in vision and mission statements, which nobody understands.And even less uses those statements apart from sticking them up in reception or in the […]