Tag Archives: Insight
What Did the Digital You Really Mean?
Posted on April 02, 2019
April is the cruellest month according to TS Eliot’s The Wasteland. It may also be the cruellest month in the digital world with big changes happening at Facebook and Google around assumptions of intent and behaviour. The Facebook Why Being British, when I read the news on April 1st that Facebook was going to share […]
Summer Break, A Time for Work?
Posted on August 29, 2018
Did you achieve a full summer break this year? Or did you go away on holiday and still replied to emails and made mobile calls? And did you fool yourself by saying that you’d only do this until 10am, but then kept looking at your phone? Or did you keep away and then get increasingly […]
Why There is No I in Team
Posted on July 13, 2018
England’s success in the men’s football world cup is a healthy reminder that this old saying is true. There were no big stars around which the youngest team needed to be moulded. While the way Gareth Southgate managed and communicated with his players and others spawned hashtags posing the question what would Gareth do in […]
Businesses Need to Innovate But How?
Posted on July 06, 2018
Any business that stands still, dies. Why? Because markets change all the time. If a customer buys your product and with repeat purchases your demand soars, then you will need to meet the challenge of scaling production. If it’s a one-off purchase then that’s one fewer potential customer and time for a ‘new’ product. Both […]
Are You an Entrepreneur?
Posted on June 11, 2018
Various words come into vogue and then get extended so they become meaningless. Entrepreneur is just such a word. In the last 20 years, it hasn’t been enough to run or own a small business what you needed to strive for is to be an entrepreneur. And then even large companies and public bodies started […]
What is Your Business Strategy
Posted on February 10, 2018
Personally I hate the expression which asks how often small business owners are working on their business rather than in the business. Why- because for me it seems a little too clever and many senior teams fail to ask themselves the genuine question which is what is your business strategy? Know your business strategy and […]
Why I Never Write Proposals
Posted on January 29, 2018
We’ve all been there and done it. Probably been on both sides and hated the person who did to us for months. But we’ve done it since to others. Of course what I’m talking about is those fateful words ‘well if you could just write that down in a proposal and send it to us’. […]
All Forest Business GAINS
Posted on January 16, 2018
If you are a business in the Forest of Dean ask yourself the following, have I decided to grow my business in 2018? If so my sales or profit will grow by say 20% this year, next year and the year after? Or I will be getting more members of staff? Because I will be […]
Why Customer Service is Never a USP
Posted on October 10, 2017
Spending a lot of time with start-up and growing businesses in Gloucestershire, I often come across managers who think that customer service is their unique selling point. Every time I have to tell them it is not and never can be. Unique Selling Point A business’ USP (unique selling point) is what makes them stand […]
The What, How and Why of Marketing
Posted on February 03, 2017
Most businesses fail at marketing because they address their ‘what and how’, but ignore the ‘why’. This applies also to those companies that have gone through the traditional marketing exercise that results in vision and mission statements, which nobody understands.And even less uses those statements apart from sticking them up in reception or in the […]