Tag Archives: Tools

Marketing Has Changed?

Posted on June 16, 2021

Marketing tools change

The pandemic has changed marketing is the reported conclusion from the latest spend figures from the UK’s Advertising Association. We’ll return to those figures later. But first let’s tackle the belief that marketing has changed. My first reaction was no shit Sherlock. Marketing tools are forever changing. That is the nature of the beast and […]

Time Management is Now!

Posted on January 26, 2021

Time management for business

“Now is the time for all good men to come to the aid of the party” was not first used as some great rallying cry in times of trouble. It was a typing drill; when the business need was for pools of typists to communicate quickly in the early 1900’s. It’s also a great slogan […]

5 Best Reasons Not to Blog

Posted on December 30, 2020

Reasons not to blog

For six months, I have not blogged on my own site. Yet previously I always told people that one of the best ways to market your business is to regularly blog. Here are my five best reasons for not blogging: The hour a week I save, I could do something else like cold calling. While […]

SMART Resolutions for 2020

Posted on January 06, 2020

SMART resolutions

A new year brings new goals for many in their life and business, but how many new year resolutions are truly SMART? SMART is a simple but incredibly effective acronym for any objective or new direction. So whatever aims you’ve set yourselves this January run SMART over them and make them more likely to be […]

Death by Social Media Echoes

Posted on December 17, 2019

Social media killers

While the election is over, the fallout is just beginning. At an organisational and individual level, social media echoes have slaughtered expectations and relationships. And I’m don’t mean the various advertising approaches and fake news used, but rather the flawed nature of the medium itself. All social media works by pulling together people with common […]

Has GDPR Affected Contact Relationship Management?

Posted on April 08, 2019

Contact relationship management

This time last year businesses were beginning to panic about GDPR compliance and the effect that 25th May might have on contact relationship management, if the deadline was missed. Perhaps we shouldn’t have been so concerned? Apart from Google’s 50M euro fine by the French in February, there have been no major cases or breaches […]

Modern Tools Make for Distracted Fools

Posted on December 02, 2016

Aimed Business Opinion

How often are you distracted? Or you meant to do something, but didn’t? Or you lose focus on what’s important? Perhaps you simply forgot? The truthful answer is quite often, most people get distracted. Levels of distraction seem to be increasing, if the rise of mindfulness is anything to go by. Which is why I’m […]