Tag Archives: Innovation

Need Follows Innovation Sometimes

Posted on October 09, 2018

Innovative fax machine

My blog this week looked at effective innovation and how this was increased by using the power of marketing. There is a strong correlation between successful product launches, where marketing and technical development goes hand in hand. When promotion is bolted on the end, the innovative usually fails. But there are always exceptions to rules, […]

Effective Innovation Meets Real World Needs

Posted on October 09, 2018

Businesses need to innovate

In a world where everything is new, improved or sensational, it’s time to consider what makes innovation effective. Bad marketing overhypes many so-called innovative products. It’s often symptomatic of the marketing department being called in at the end of the new product development process rather than the beginning. Yet it is well-known for effective innovation […]

Businesses Need to Innovate But How?

Posted on July 06, 2018

Businesses need to innovate

Any business that stands still, dies. Why? Because markets change all the time. If a customer buys your product and with repeat purchases your demand soars, then you will need to meet the challenge of scaling production. If it’s a one-off purchase then that’s one fewer potential customer and time for a ‘new’ product. Both […]