Tag Archives: Innovation
The Danger of Big Ideas
Posted on January 15, 2020
Think big ideas and act big is the well-known motivating cry for entrepreneurs. This was useful when most start-ups were small and thought small and incremental. At that time, they were held back by their aspirations. Now there is a very real danger that the big dream is just that because it doesn’t have even […]
Going for Grants?
Posted on November 26, 2019
For many organisations there are a range of grants they could apply for to support their activities. Yet many fail to apply. This is partly due to a lack of awareness of the specific grants available that might suit their needs. But more usually it’s because they don’t have the simple process in place to […]
How Fast? How Good?
Posted on June 25, 2019
The How Fast? How Good? project running in the Forest of Dean has got me thinking about how much of what I do in my business relates to perception. Marketing, innovation and coaching are all about perceptions. Business planning also has a healthy dose of perception about what the business actually is and what it […]
Forest Business Connections
Posted on April 29, 2019
For politicians the local elections on the second are a key May date. But for businesses in the Forest of Dean the most important date is May 8th for making connections that matter. This is when three key elements of running small and medium sized businesses come together for the morning at Vantage Point in […]
Need Follows Innovation Sometimes
Posted on October 09, 2018
My blog this week looked at effective innovation and how this was increased by using the power of marketing. There is a strong correlation between successful product launches, where marketing and technical development goes hand in hand. When promotion is bolted on the end, the innovative usually fails. But there are always exceptions to rules, […]
Effective Innovation Meets Real World Needs
Posted on October 09, 2018
In a world where everything is new, improved or sensational, it’s time to consider what makes innovation effective. Bad marketing overhypes many so-called innovative products. It’s often symptomatic of the marketing department being called in at the end of the new product development process rather than the beginning. Yet it is well-known for effective innovation […]
Businesses Need to Innovate But How?
Posted on July 06, 2018
Any business that stands still, dies. Why? Because markets change all the time. If a customer buys your product and with repeat purchases your demand soars, then you will need to meet the challenge of scaling production. If it’s a one-off purchase then that’s one fewer potential customer and time for a ‘new’ product. Both […]