Category Archives: Marketing
The Death of JIT and Rise of GIT
Posted on October 25, 2021
Last week the BBC news-site reported that petrol supplies were back to normal across the country. Normality restored after panic-buying turned what was evolving issue over delivery drivers into a crisis. This highlighted the strain and probable death of Just in Time delivery and the already rise of the Goldfish in Turmoil buyer. Fundamental Change […]
Business Blogging Tips
Posted on September 24, 2021
Writing a blog for businesses about business blogging raises the immediate challenge of me following the best practices I’m about to recommend! These are not hard and fast rules. They can be broken sometimes to aid understanding by your readers. The best business blogs know their audience. They fully understand the persona or avatars. Which […]
Do your clients really want your app?
Posted on August 26, 2021
How often now are we told to “just sign up for the app and everything will be ok”? No mention of whether that everything is the miracle we crave; or the mundane we try to avoid. There are now apps for everything and by everyone. But often it’s clear that the organisation has not asked […]
Web Surfing and Spume
Posted on July 20, 2021
Yesterday, once I’d caught up on those annoying jobs that linger on the to-do list, I needed to fill time waiting for a bid to declare, so I turned to the web. Which is when it struck me how much, the way we view the web has changed. Surfing and Search Some of yesterday I […]
Marketing Has Changed?
Posted on June 16, 2021
The pandemic has changed marketing is the reported conclusion from the latest spend figures from the UK’s Advertising Association. We’ll return to those figures later. But first let’s tackle the belief that marketing has changed. My first reaction was no shit Sherlock. Marketing tools are forever changing. That is the nature of the beast and […]
Who are you really?
Posted on May 22, 2021
As we slowly emerge from lockdown, it’s a good time to reflect on basic questions of business. One of these is how effective is your marketing in projecting the real you of your business? In lockdown we have lost the personal feedback that we used to get that this kept on track. Virtual Meetings Kill […]
What Words Did You Write or Say?
Posted on April 14, 2021
With the rise of social media, the world has become a more complex place. It’s now easy to take offence from the written word; and for what was intended to become completely misconstrued as it’s taken out of context. Why? Because often we don’t read and understand the exact words used and the context, in […]
5 Best Reasons Not to Blog
Posted on December 30, 2020
For six months, I have not blogged on my own site. Yet previously I always told people that one of the best ways to market your business is to regularly blog. Here are my five best reasons for not blogging: The hour a week I save, I could do something else like cold calling. While […]
Covid-19’s Unreal Marketing Fear
Posted on May 08, 2020
The covid-19 pandemic has enabled businesses and individuals to win, lose or abuse the situation. It also throws up a genuine marketing fear for many small and owner-run businesses. In these types of business there is a far greater crossover between the individual and the business. People buy Joe the Plumber because they trust Joe. […]