Tag Archives: business practicalities

Covid-19’s Unreal Marketing Fear

Posted on May 08, 2020

Marketing fear

The covid-19 pandemic has enabled businesses and individuals to win, lose or abuse the situation. It also throws up a genuine marketing fear for many small and owner-run businesses. In these types of business there is a far greater crossover between the individual and the business. People buy Joe the Plumber because they trust Joe. […]

A Changing World of Expectations?

Posted on March 26, 2020

Empty roads from coronavirus

The world has changed with coronavirus in many different ways. Some changes will outlast the crisis; but others will soon be forgotten. What is clear is that the past week has thrown up some interesting issues around expectations. These are applicable to all businesses. Individual Expectations of Business Social distancing is as a benchmark of […]

7 Tips for Working from Home

Posted on March 18, 2020

Working from home tips

As the coronavirus crisis cranks up, self-isolation and working from home are the order of the day. To do this effectively requires some necessary adjustments. As someone who has been working from home on and off since technology made it possible in the mid 1990s and socially acceptable in the mid 2010’s, let me share […]

Forest Business Connections

Posted on April 29, 2019

Forest of Dean business opportunities

For politicians the local elections on the second are a key May date. But for businesses in the Forest of Dean the most important date is May 8th for making connections that matter. This is when three key elements of running small and medium sized businesses come together for the morning at Vantage Point in […]

What Did the Digital You Really Mean?

Posted on April 02, 2019

Blue Tits and intent

April is the cruellest month according to TS Eliot’s The Wasteland. It may also be the cruellest month in the digital world with big changes happening at Facebook and Google around assumptions of intent and behaviour. The Facebook Why Being British, when I read the news on April 1st that Facebook was going to share […]

No I’m Responsible

Posted on March 08, 2019

No I'm responsible

If a lack of personal responsibility is an increasing problem, then the claiming of responsibility can also be an issue. Particularly when two people claim to be responsible for the same thing. Happy Days: Winning the Bid This case study goes back to 1997 and the dawn of the web. In 1996 I successfully won […]

Who is Responsible?

Posted on March 06, 2019

Who is responsible? Me?

Who is responsible never seems to be a good question these days. Not least because it is often followed up by the words ‘this’ or ‘mess’ and hardly ever with ‘because this is brilliant’. Or maybe that’s just the critical rather than nurturing parent in me that mentally adds on the extra bit. But in […]

Summer Break, A Time for Work?

Posted on August 29, 2018

Aimed Business Thoughts

Did you achieve a full summer break this year? Or did you go away on holiday and still replied to emails and made mobile calls? And did you fool yourself by saying that you’d only do this until 10am, but then kept looking at your phone? Or did you keep away and then get increasingly […]

GDPR Practical Thoughts 1B Business Cards

Posted on August 10, 2018

Business Strategy Information

Last week I posed 6 reasons for exchanging business cards. Each is potentially impacted by GDPR. All required thought about whether it was company or personal data and what the intent might be. In each case behaviour and processes needed to be considered to stay the right side of the law. GDPR Impacts on Business […]

Has GDPR changed Email Marketing?

Posted on July 25, 2018

Business practicalities

60 days after GDPR’s D-day, it’s the right time to ask to whether it has affected email marketing. The answer is mainly positive. In the last 2 months spammers have continued to spam, but email traffic from businesses hastily trying to beat the deadline has decreased substantially! Consent is essential in any relationship Sadly some […]