Tag Archives: Case study

Why have a Strategy, a Case Study

Posted on October 16, 2018

Aimed Business Strategy

Despite over 30 years of positive promotion a large number of businesses do not have a business plan or strategy. Yet having a strategy enables the business to decide where it wants or needs to go. And then achieve that objective over a defined period. Just such a case was the CATS Faculty of the […]

Need Follows Innovation Sometimes

Posted on October 09, 2018

Innovative fax machine

My blog this week looked at effective innovation and how this was increased by using the power of marketing. There is a strong correlation between successful product launches, where marketing and technical development goes hand in hand. When promotion is bolted on the end, the innovative usually fails. But there are always exceptions to rules, […]