Category Archives: Innovation
How Fast? How Good?
Posted on June 25, 2019
The How Fast? How Good? project running in the Forest of Dean has got me thinking about how much of what I do in my business relates to perception. Marketing, innovation and coaching are all about perceptions. Business planning also has a healthy dose of perception about what the business actually is and what it […]
What Did the Digital You Really Mean?
Posted on April 02, 2019
April is the cruellest month according to TS Eliot’s The Wasteland. It may also be the cruellest month in the digital world with big changes happening at Facebook and Google around assumptions of intent and behaviour. The Facebook Why Being British, when I read the news on April 1st that Facebook was going to share […]
Smart Cities, Smart Economies or Nonsense
Posted on November 20, 2018
For most of this century we have tried to be smart. Smart cities and smart economies are terms that have been thrown around to such an extent that there is now little agreement on their meaning. Yet their underpinning concepts are very important for any business and will significantly affect everyone. Why Smart is Confused? […]
Need Follows Innovation Sometimes
Posted on October 09, 2018
My blog this week looked at effective innovation and how this was increased by using the power of marketing. There is a strong correlation between successful product launches, where marketing and technical development goes hand in hand. When promotion is bolted on the end, the innovative usually fails. But there are always exceptions to rules, […]
Effective Innovation Meets Real World Needs
Posted on October 09, 2018
In a world where everything is new, improved or sensational, it’s time to consider what makes innovation effective. Bad marketing overhypes many so-called innovative products. It’s often symptomatic of the marketing department being called in at the end of the new product development process rather than the beginning. Yet it is well-known for effective innovation […]
Businesses Need to Innovate But How?
Posted on July 06, 2018
Any business that stands still, dies. Why? Because markets change all the time. If a customer buys your product and with repeat purchases your demand soars, then you will need to meet the challenge of scaling production. If it’s a one-off purchase then that’s one fewer potential customer and time for a ‘new’ product. Both […]
All Forest Business GAINS
Posted on January 16, 2018
If you are a business in the Forest of Dean ask yourself the following, have I decided to grow my business in 2018? If so my sales or profit will grow by say 20% this year, next year and the year after? Or I will be getting more members of staff? Because I will be […]
Could you use £1,000 for your business?
Posted on September 27, 2017
Are you a business in Gloucestershire that has been operating for less than 3 years? Or are you based in Gloucestershire and considering starting your own business? If you’ve answered yes to either of these questions please read on because you may be eligible. And the choice is yours to whether it’s worth the time […]
Posted on October 20, 2015
Welcome to Aimed Business news and blog feed. Our aim is to post content regularly here which will be of interest to business and organisations of all types. While our focus is on growth and small and medium businesses, the content here will also be applicable to leaders and managers in larger organisations. Pieces will […]