Tag Archives: Opinion

Does Climate Change Impact Business Strategy?

Posted on December 03, 2018

Bio-regional economics and business strategy

Our third blog on global challenges in business strategy looks at changing models of capitalism. With a 1980’s MBA and 30 years’ experience successfully developing my own and client businesses, you’d expect me to be used to applying SWOT and PESTLE analyses and Porter’s Five Forces. But today with the start of COP 24 in […]

Why Have a Business Strategy?

Posted on October 17, 2018

Aimed Business Strategy

The number of businesses that do not have a business strategy is startling. They survive based solely on their ability to cope with whatever is thrown at them. If they’re a rapidly growing business, then it’s not surprising when the lack of strategy leaves that growth unsupported. It’s only a matter of time until the […]

Why Mentoring is not Coaching

Posted on June 26, 2018

Aimed Business Opinion

As a Gloucestershire Growth Hub and Warwick Business School Alumni mentor, I’m often in conversations about the differences between coaching, mentoring and consulting. Some believe each of these to be distinctly different. Yet often the skills and methodologies that might be deployed can seem the same. This in practice those distinctions are blurred. My own […]

Opinion Is Fundamental to Marketing & Has Absolutely Changed

Posted on November 07, 2017

Aimed Business Opinion on customer service

Marketing is all about perceptions. Psychology and perceptions inform our decisions and actions. Feeling cold this morning in the office, I put a jumper on. At the same time a colleague felt hot and took one off. The temperature was exactly the same, but our perceptions were different. Marketing creates and exploits those opinions in […]

Why Customer Service is Never a USP

Posted on October 10, 2017

Aimed Business Opinion on customer service

Spending a lot of time with start-up and growing businesses in Gloucestershire, I often come across managers who think that customer service is their unique selling point. Every time I have to tell them it is not and never can be. Unique Selling Point A business’ USP (unique selling point) is what makes them stand […]

Marketing or Promotion Fluff

Posted on June 28, 2017

Aimed Business Opinion on customer service

While good marketing is passionate, bad marketing makes me angry particularly when it’s mis-focused. And at the moment I seem to be in a constant rage. Why? Because wherever I look I see lots of fluffy misdirected promotion communications masquerading as marketing. Anyone can use the tools of promotion to communicate with me. But put it […]

Key GDPR Questions for Every Business to Answer Now Part 2

Posted on May 30, 2017

Aimed Business Thoughts

Last time questions over controlling and processing data and what informed consent means under GDPR. This time it’s questions about having the right GDPR systems and processes in place to respond effectively and in a timely manner to requests. GDPR Systems and Processes Do I have systems to provide copies of the data held on […]

Key GDPR Questions for Every Business to Answer Now Part1

Posted on May 22, 2017

Business Strategy Information

In a year’s time the General Data Protection Regulation (GDPR) will come into force and will affect all businesses in the UK. Penalties are severe up to £17M or 4% of turnover whichever is greater. On the one hand GDPR is going to be over-hyped as a way to get sales. On the other it […]

What’s the importance of place?

Posted on May 05, 2017

Aimed Business Opinion on customer service

Mr Juncker believes that English is losing importance in Europe so he will deliver his speech today in French. This dig is unhelpful when heard by those not in his target audience of the EU. It was not the time or the place to express that view. Yet place is at the core of his comment. […]