Tag Archives: Value
Engaging Business and Universities?
Posted on January 29, 2020
After 30 years of effort are business and universities really any closer connected? In the ideal world there is a strong connection where ideas, research, skills and people flow seamlessly for the benefit of all. Yet having worked both sides, recent experience shows they are still far apart. Knowledge transfer and exchange (KTE) is a […]
Being Heard Above the Social Media Noise
Posted on July 12, 2017
Today’s blog has been sparked by an email from Twitter for Business. This had some interesting statistics for all smaller companies, but particularly for those selling B2B and using social media. Most social media is noisy with multiple posts from the wide audience you’ve connected to all vying for attention. So how can you be […]
What’s my Service Worth?
Posted on November 18, 2016
When launching a new product or service, it is often difficult to set the right price. We don’t want to be seen as expensive nor too cheap. Too often we all seek after the mythical right price, when really it doesn’t exist as a single figure. The Myth of the Right Price There is the […]