Category Archives: News

The problems with R as a single covid19 KPI

Posted on May 18, 2020

Roadmap of covid19 K{I

Like a good leader, Boris Johnson set out his covid19 KPI (key performance indicator) on May 10th of R. Since then there have been few updates on where England is on R. While there is some confusion of what R actually means. Indeed, mid-week the biggest media news item was the standard R of the […]

Who Assesses Risk?

Posted on May 14, 2020

covid risk assessment

Business has always been about taking risks. The original risk was that no-one would want to buy your harvest on the day at any price. Today there are multiple risks facing any business. The newest and biggest is covid-19 because its impacts are so wide-ranging. All business people need therefore to become very quickly risk […]

Covid-19’s Unreal Marketing Fear

Posted on May 08, 2020

Marketing fear

The covid-19 pandemic has enabled businesses and individuals to win, lose or abuse the situation. It also throws up a genuine marketing fear for many small and owner-run businesses. In these types of business there is a far greater crossover between the individual and the business. People buy Joe the Plumber because they trust Joe. […]

Ten Tips for Catastrophe Planning

Posted on March 30, 2020

catastrophe planning

For many smaller businesses coronavirus is a disaster. The welcome news last week was that the government was able to open a scheme for the self-employed as well as the existing schemes for limited companies. With all these schemes, there are some who will miss out; while others will be put off by the paperwork […]

A Changing World of Expectations?

Posted on March 26, 2020

Empty roads from coronavirus

The world has changed with coronavirus in many different ways. Some changes will outlast the crisis; but others will soon be forgotten. What is clear is that the past week has thrown up some interesting issues around expectations. These are applicable to all businesses. Individual Expectations of Business Social distancing is as a benchmark of […]

7 Tips for Working from Home

Posted on March 18, 2020

Working from home tips

As the coronavirus crisis cranks up, self-isolation and working from home are the order of the day. To do this effectively requires some necessary adjustments. As someone who has been working from home on and off since technology made it possible in the mid 1990s and socially acceptable in the mid 2010’s, let me share […]

Everything Changes Except Individual Needs

Posted on February 11, 2020

A wake-up call on marketing

Sometimes we need a wake-up call as to how far the world has moved on while we weren’t watching. That call challenges our perception of reality. It’s our reality based upon our own experiences which guides our thoughts, choices and actions. My most recent wake-up call was the need to scrap my Polo after it […]

Brexit Killed My Job

Posted on January 31, 2020

Brexit killed my job today

After a 25-year career, as a result of Brexit, today I lost my job. A job that I was good at and acknowledged to be one of the best by individuals across Europe. In 1995, I wrote and won my first EU-funded bid for innovation. This linked training and small business through the web assisted […]

Engaging Business and Universities?

Posted on January 29, 2020

business and universities

After 30 years of effort are business and universities really any closer connected? In the ideal world there is a strong connection where ideas, research, skills and people flow seamlessly for the benefit of all. Yet having worked both sides, recent experience shows they are still far apart. Knowledge transfer and exchange (KTE) is a […]

The Danger of Big Ideas

Posted on January 15, 2020

Think big and small to win

Think big ideas and act big is the well-known motivating cry for entrepreneurs. This was useful when most start-ups were small and thought small and incremental. At that time, they were held back by their aspirations. Now there is a very real danger that the big dream is just that because it doesn’t have even […]