Tag Archives: Marketing
Marketing Has Changed?
Posted on June 16, 2021
The pandemic has changed marketing is the reported conclusion from the latest spend figures from the UK’s Advertising Association. We’ll return to those figures later. But first let’s tackle the belief that marketing has changed. My first reaction was no shit Sherlock. Marketing tools are forever changing. That is the nature of the beast and […]
Who are you really?
Posted on May 22, 2021
As we slowly emerge from lockdown, it’s a good time to reflect on basic questions of business. One of these is how effective is your marketing in projecting the real you of your business? In lockdown we have lost the personal feedback that we used to get that this kept on track. Virtual Meetings Kill […]
What Words Did You Write or Say?
Posted on April 14, 2021
With the rise of social media, the world has become a more complex place. It’s now easy to take offence from the written word; and for what was intended to become completely misconstrued as it’s taken out of context. Why? Because often we don’t read and understand the exact words used and the context, in […]
5 Best Reasons Not to Blog
Posted on December 30, 2020
For six months, I have not blogged on my own site. Yet previously I always told people that one of the best ways to market your business is to regularly blog. Here are my five best reasons for not blogging: The hour a week I save, I could do something else like cold calling. While […]
The problems with R as a single covid19 KPI
Posted on May 18, 2020
Like a good leader, Boris Johnson set out his covid19 KPI (key performance indicator) on May 10th of R. Since then there have been few updates on where England is on R. While there is some confusion of what R actually means. Indeed, mid-week the biggest media news item was the standard R of the […]
Covid-19’s Unreal Marketing Fear
Posted on May 08, 2020
The covid-19 pandemic has enabled businesses and individuals to win, lose or abuse the situation. It also throws up a genuine marketing fear for many small and owner-run businesses. In these types of business there is a far greater crossover between the individual and the business. People buy Joe the Plumber because they trust Joe. […]
A Changing World of Expectations?
Posted on March 26, 2020
The world has changed with coronavirus in many different ways. Some changes will outlast the crisis; but others will soon be forgotten. What is clear is that the past week has thrown up some interesting issues around expectations. These are applicable to all businesses. Individual Expectations of Business Social distancing is as a benchmark of […]
Everything Changes Except Individual Needs
Posted on February 11, 2020
Sometimes we need a wake-up call as to how far the world has moved on while we weren’t watching. That call challenges our perception of reality. It’s our reality based upon our own experiences which guides our thoughts, choices and actions. My most recent wake-up call was the need to scrap my Polo after it […]
The Danger of Big Ideas
Posted on January 15, 2020
Think big ideas and act big is the well-known motivating cry for entrepreneurs. This was useful when most start-ups were small and thought small and incremental. At that time, they were held back by their aspirations. Now there is a very real danger that the big dream is just that because it doesn’t have even […]
Death by Social Media Echoes
Posted on December 17, 2019
While the election is over, the fallout is just beginning. At an organisational and individual level, social media echoes have slaughtered expectations and relationships. And I’m don’t mean the various advertising approaches and fake news used, but rather the flawed nature of the medium itself. All social media works by pulling together people with common […]