Tag Archives: Marketing

The Danger of Big Ideas

Posted on January 15, 2020

Think big and small to win

Think big ideas and act big is the well-known motivating cry for entrepreneurs. This was useful when most start-ups were small and thought small and incremental. At that time, they were held back by their aspirations. Now there is a very real danger that the big dream is just that because it doesn’t have even […]

Death by Social Media Echoes

Posted on December 17, 2019

Social media killers

While the election is over, the fallout is just beginning. At an organisational and individual level, social media echoes have slaughtered expectations and relationships. And I’m don’t mean the various advertising approaches and fake news used, but rather the flawed nature of the medium itself. All social media works by pulling together people with common […]

How Fast? How Good?

Posted on June 25, 2019

Perception underpins business

The How Fast? How Good? project running in the Forest of Dean has got me thinking about how much of what I do in my business relates to perception. Marketing, innovation and coaching are all about perceptions. Business planning also has a healthy dose of perception about what the business actually is and what it […]

Has GDPR Affected Contact Relationship Management?

Posted on April 08, 2019

Contact relationship management

This time last year businesses were beginning to panic about GDPR compliance and the effect that 25th May might have on contact relationship management, if the deadline was missed. Perhaps we shouldn’t have been so concerned? Apart from Google’s 50M euro fine by the French in February, there have been no major cases or breaches […]

What Did the Digital You Really Mean?

Posted on April 02, 2019

Blue Tits and intent

April is the cruellest month according to TS Eliot’s The Wasteland. It may also be the cruellest month in the digital world with big changes happening at Facebook and Google around assumptions of intent and behaviour. The Facebook Why Being British, when I read the news on April 1st that Facebook was going to share […]

GDPR Practical Thoughts 1A Business Card Process

Posted on August 01, 2018

Aimed Business Thoughts

Welcome to a series of practical thoughts on simple business processes affected by GDPR such as business cards exchange. Today what theorists would call processes related to business card exchange. The rest of us may do this without thinking. As a starting point we must consider all stages of a process before considering the impact. Often […]

Has GDPR changed Email Marketing?

Posted on July 25, 2018

Business practicalities

60 days after GDPR’s D-day, it’s the right time to ask to whether it has affected email marketing. The answer is mainly positive. In the last 2 months spammers have continued to spam, but email traffic from businesses hastily trying to beat the deadline has decreased substantially! Consent is essential in any relationship Sadly some […]

Five Threats Being Tackled By GDPR

Posted on May 11, 2018

Aimed Business Thoughts

Only a fortnight to go before the May 25th GDPR deadline. Talking to organisations there is the expected flurry of activity to be compliant and the expected promotions offering solutions. So it’s a good time to remind ourselves what GDPR is trying to address. Data Breach GDPR is in part a response to the significant […]

Was I Right to Delay Becoming GDPR Compliant?

Posted on April 24, 2018

Business Strategy Information

A year ago I wrote 3 blogs on what businesses needed to do in order to be GDPR compliant in time for May 25th 2018. At the time much was about definitions as the requirements of the Regulation were being worked upon. Now there are answers for most (but not all) areas so time for […]

Who are your buyers?

Posted on January 10, 2018

Business practicalities

The worst companies are those that believe everybody wants their product and can’t understand why nobody is buying. The reality is that for most of the time, most of the people don’t give 2 hoots about your company and what it sells. Moreover typically it take 7-15 touches to turn a ‘I don’t care’ into […]