Tag Archives: Marketing

The problems with R as a single covid19 KPI

Posted on May 18, 2020

Roadmap of covid19 K{I

Like a good leader, Boris Johnson set out his covid19 KPI (key performance indicator) on May 10th of R. Since then there have been few updates on where England is on R. While there is some confusion of what R actually means. Indeed, mid-week the biggest media news item was the standard R of the […]

Covid-19’s Unreal Marketing Fear

Posted on May 08, 2020

Marketing fear

The covid-19 pandemic has enabled businesses and individuals to win, lose or abuse the situation. It also throws up a genuine marketing fear for many small and owner-run businesses. In these types of business there is a far greater crossover between the individual and the business. People buy Joe the Plumber because they trust Joe. […]

A Changing World of Expectations?

Posted on March 26, 2020

Empty roads from coronavirus

The world has changed with coronavirus in many different ways. Some changes will outlast the crisis; but others will soon be forgotten. What is clear is that the past week has thrown up some interesting issues around expectations. These are applicable to all businesses. Individual Expectations of Business Social distancing is as a benchmark of […]

Everything Changes Except Individual Needs

Posted on February 11, 2020

A wake-up call on marketing

Sometimes we need a wake-up call as to how far the world has moved on while we weren’t watching. That call challenges our perception of reality. It’s our reality based upon our own experiences which guides our thoughts, choices and actions. My most recent wake-up call was the need to scrap my Polo after it […]

The Danger of Big Ideas

Posted on January 15, 2020

Think big and small to win

Think big ideas and act big is the well-known motivating cry for entrepreneurs. This was useful when most start-ups were small and thought small and incremental. At that time, they were held back by their aspirations. Now there is a very real danger that the big dream is just that because it doesn’t have even […]

Death by Social Media Echoes

Posted on December 17, 2019

Social media killers

While the election is over, the fallout is just beginning. At an organisational and individual level, social media echoes have slaughtered expectations and relationships. And I’m don’t mean the various advertising approaches and fake news used, but rather the flawed nature of the medium itself. All social media works by pulling together people with common […]

How Fast? How Good?

Posted on June 25, 2019

Perception underpins business

The How Fast? How Good? project running in the Forest of Dean has got me thinking about how much of what I do in my business relates to perception. Marketing, innovation and coaching are all about perceptions. Business planning also has a healthy dose of perception about what the business actually is and what it […]

Has GDPR Affected Contact Relationship Management?

Posted on April 08, 2019

Contact relationship management

This time last year businesses were beginning to panic about GDPR compliance and the effect that 25th May might have on contact relationship management, if the deadline was missed. Perhaps we shouldn’t have been so concerned? Apart from Google’s 50M euro fine by the French in February, there have been no major cases or breaches […]

What Did the Digital You Really Mean?

Posted on April 02, 2019

Blue Tits and intent

April is the cruellest month according to TS Eliot’s The Wasteland. It may also be the cruellest month in the digital world with big changes happening at Facebook and Google around assumptions of intent and behaviour. The Facebook Why Being British, when I read the news on April 1st that Facebook was going to share […]

GDPR Practical Thoughts 1A Business Card Process

Posted on August 01, 2018

Aimed Business Thoughts

Welcome to a series of practical thoughts on simple business processes affected by GDPR such as business cards exchange. Today what theorists would call processes related to business card exchange. The rest of us may do this without thinking. As a starting point we must consider all stages of a process before considering the impact. Often […]