Tag Archives: Marketing

Has GDPR Affected Contact Relationship Management?

Posted on April 08, 2019

Contact relationship management

This time last year businesses were beginning to panic about GDPR compliance and the effect that 25th May might have on contact relationship management, if the deadline was missed. Perhaps we shouldn’t have been so concerned? Apart from Google’s 50M euro fine by the French in February, there have been no major cases or breaches […]

What Did the Digital You Really Mean?

Posted on April 02, 2019

Blue Tits and intent

April is the cruellest month according to TS Eliot’s The Wasteland. It may also be the cruellest month in the digital world with big changes happening at Facebook and Google around assumptions of intent and behaviour. The Facebook Why Being British, when I read the news on April 1st that Facebook was going to share […]

GDPR Practical Thoughts 1A Business Card Process

Posted on August 01, 2018

Aimed Business Thoughts

Welcome to a series of practical thoughts on simple business processes affected by GDPR such as business cards exchange. Today what theorists would call processes related to business card exchange. The rest of us may do this without thinking. As a starting point we must consider all stages of a process before considering the impact. Often […]

Has GDPR changed Email Marketing?

Posted on July 25, 2018

Business practicalities

60 days after GDPR’s D-day, it’s the right time to ask to whether it has affected email marketing. The answer is mainly positive. In the last 2 months spammers have continued to spam, but email traffic from businesses hastily trying to beat the deadline has decreased substantially! Consent is essential in any relationship Sadly some […]

Five Threats Being Tackled By GDPR

Posted on May 11, 2018

Aimed Business Thoughts

Only a fortnight to go before the May 25th GDPR deadline. Talking to organisations there is the expected flurry of activity to be compliant and the expected promotions offering solutions. So it’s a good time to remind ourselves what GDPR is trying to address. Data Breach GDPR is in part a response to the significant […]

Was I Right to Delay Becoming GDPR Compliant?

Posted on April 24, 2018

Business Strategy Information

A year ago I wrote 3 blogs on what businesses needed to do in order to be GDPR compliant in time for May 25th 2018. At the time much was about definitions as the requirements of the Regulation were being worked upon. Now there are answers for most (but not all) areas so time for […]

Who are your buyers?

Posted on January 10, 2018

Business practicalities

The worst companies are those that believe everybody wants their product and can’t understand why nobody is buying. The reality is that for most of the time, most of the people don’t give 2 hoots about your company and what it sells. Moreover typically it take 7-15 touches to turn a ‘I don’t care’ into […]

Opinion Is Fundamental to Marketing & Has Absolutely Changed

Posted on November 07, 2017

Aimed Business Opinion on customer service

Marketing is all about perceptions. Psychology and perceptions inform our decisions and actions. Feeling cold this morning in the office, I put a jumper on. At the same time a colleague felt hot and took one off. The temperature was exactly the same, but our perceptions were different. Marketing creates and exploits those opinions in […]

Being Heard Above the Social Media Noise

Posted on July 12, 2017

Aimed Business Thoughts

Today’s blog has been sparked by an email from Twitter for Business. This had some interesting statistics for all smaller companies, but particularly for those selling B2B and using social media. Most social media is noisy with multiple posts from the wide audience you’ve connected to all vying for attention. So how can you be […]

Marketing or Promotion Fluff

Posted on June 28, 2017

Aimed Business Opinion on customer service

While good marketing is passionate, bad marketing makes me angry particularly when it’s mis-focused. And at the moment I seem to be in a constant rage. Why? Because wherever I look I see lots of fluffy misdirected promotion communications masquerading as marketing. Anyone can use the tools of promotion to communicate with me. But put it […]