What’s the importance of place?

Posted on May 05, 2017

Aimed Business Opinion on customer service

Mr Juncker believes that English is losing importance in Europe so he will deliver his speech today in French. This dig is unhelpful when heard by those not in his target audience of the EU. It was not the time or the place to express that view. Yet place is at the core of his comment. […]

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Confusing Branding with Brand?

Posted on March 10, 2017

The greatest value that marketing produces for a business is a brand. Yet most people confuse branding with brand. This is why graphic designers and marketers can get cross when businesses ask them to create a quick low cost logo and think job done. Branding A logo is branding. Branding originally was simply the maker’s […]

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The What, How and Why of Marketing

Posted on February 03, 2017

What, how and why of marketing

Most businesses fail at marketing because they address their ‘what and how’, but ignore the ‘why’. This applies also to those companies that have gone through the traditional marketing exercise that results in vision and mission statements, which nobody understands.And even less uses those statements apart from sticking them up in reception or in the […]

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Modern Tools Make for Distracted Fools

Posted on December 02, 2016

Aimed Business Opinion

How often are you distracted? Or you meant to do something, but didn’t? Or you lose focus on what’s important? Perhaps you simply forgot? The truthful answer is quite often, most people get distracted. Levels of distraction seem to be increasing, if the rise of mindfulness is anything to go by. Which is why I’m […]

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What’s my Service Worth?

Posted on November 18, 2016

Business Strategy Information

When launching a new product or service, it is often difficult to set the right price. We don’t want to be seen as expensive nor too cheap. Too often we all seek after the mythical right price, when really it doesn’t exist as a single figure. The Myth of the Right Price There is the […]

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Business information uses data, but is not ruled by it

Posted on November 08, 2016

data or information

On the eve of the American presidential elections, the difference between data and business information is stark. Almost as soon as the polling stations close pollsters will be predicting the results. Political pundits will have a field-day of making projections based on opinions taken from a sample of voters on how they ‘say’ they have […]

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5 Things Every Business Can Do to Reduce Brexit Uncertainty

Posted on June 28, 2016

Business practicalities

On June 23rd the UK voted to leave the EU and so commences a period of long-term uncertainty. Our erstwhile EU partners are urging us to act quickly to invoke Article 50 and set the 2 year clock ticking to a negotiated exit to reduce their uncertainty. At the same time the Brussels bureaucrats seem […]

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Don’t chase a unicorn

Posted on May 13, 2016

Business practicalities

This post is partly about wish fulfilment, but mainly about due diligence and the need for it in business. Due diligence is at the core of the slaying of unicorns in Silicon Valley and issues thrown up by the collapse of BHS and Tata Steel. But it is equally important for smaller businesses. Unicorn Slaying […]

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Accountability to Whom?

Posted on April 19, 2016

Aimed Business Thoughts

Accountability is much in the news. Who should be ultimately accountable for the laws which govern the UK; the British Parliament and the devolved administrations or the EU Parliament and Commission? Is David Cameron accountable for the investment decisions of his father through their company Blairmore and did those decisions lead to tax evasion or […]

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Posted on October 20, 2015

Andrew Callard

Welcome to Aimed Business news and blog feed. Our aim is to post content regularly here which will be of interest to business and organisations of all types. While our focus is on growth and small and medium businesses, the content here will also be applicable to leaders and managers in larger organisations. Pieces will […]

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