Marketing or Promotion Fluff

Posted on June 28, 2017

Aimed Business Opinion on customer service

While good marketing is passionate, bad marketing makes me angry particularly when it’s mis-focused. And at the moment I seem to be in a constant rage. Why? Because wherever I look I see lots of fluffy misdirected promotion communications masquerading as marketing. Anyone can use the tools of promotion to communicate with me. But put it […]

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Key GDPR Questions for Every Business to Answer Now Part 3

Posted on June 05, 2017

GDPR cover the detail or face the bill

In this series of reviews of the General Data Protection Regulation (GDPR) due to come into force in May 2018, I have left the biggest area until last. The most significant changes can be seen to be accountability and governance. For both data controllers and processors accountability and governance need to be comprehensive but proportionate. […]

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Key GDPR Questions for Every Business to Answer Now Part 2

Posted on May 30, 2017

Aimed Business Thoughts

Last time questions over controlling and processing data and what informed consent means under GDPR. This time it’s questions about having the right GDPR systems and processes in place to respond effectively and in a timely manner to requests. GDPR Systems and Processes Do I have systems to provide copies of the data held on […]

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Key GDPR Questions for Every Business to Answer Now Part1

Posted on May 22, 2017

Business Strategy Information

In a year’s time the General Data Protection Regulation (GDPR) will come into force and will affect all businesses in the UK. Penalties are severe up to £17M or 4% of turnover whichever is greater. On the one hand GDPR is going to be over-hyped as a way to get sales. On the other it […]

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What’s the importance of place?

Posted on May 05, 2017

Aimed Business Opinion on customer service

Mr Juncker believes that English is losing importance in Europe so he will deliver his speech today in French. This dig is unhelpful when heard by those not in his target audience of the EU. It was not the time or the place to express that view. Yet place is at the core of his comment. […]

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Confusing Branding with Brand?

Posted on March 10, 2017

The greatest value that marketing produces for a business is a brand. Yet most people confuse branding with brand. This is why graphic designers and marketers can get cross when businesses ask them to create a quick low cost logo and think job done. Branding A logo is branding. Branding originally was simply the maker’s […]

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The What, How and Why of Marketing

Posted on February 03, 2017

What, how and why of marketing

Most businesses fail at marketing because they address their ‘what and how’, but ignore the ‘why’. This applies also to those companies that have gone through the traditional marketing exercise that results in vision and mission statements, which nobody understands.And even less uses those statements apart from sticking them up in reception or in the […]

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Modern Tools Make for Distracted Fools

Posted on December 02, 2016

Aimed Business Opinion

How often are you distracted? Or you meant to do something, but didn’t? Or you lose focus on what’s important? Perhaps you simply forgot? The truthful answer is quite often, most people get distracted. Levels of distraction seem to be increasing, if the rise of mindfulness is anything to go by. Which is why I’m […]

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What’s my Service Worth?

Posted on November 18, 2016

Business Strategy Information

When launching a new product or service, it is often difficult to set the right price. We don’t want to be seen as expensive nor too cheap. Too often we all seek after the mythical right price, when really it doesn’t exist as a single figure. The Myth of the Right Price There is the […]

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Business information uses data, but is not ruled by it

Posted on November 08, 2016

data or information

On the eve of the American presidential elections, the difference between data and business information is stark. Almost as soon as the polling stations close pollsters will be predicting the results. Political pundits will have a field-day of making projections based on opinions taken from a sample of voters on how they ‘say’ they have […]

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