No-one Works Alone in Business

Posted on February 20, 2018

Business practicalities

As a runner, I often train alone when I’m preparing for longer races. This is necessary and good. But it’s much more enjoyable when there’s the chance to run with others. Not only is the running easier with company to keep you going, but also you can have a good chat about truly anything. My […]

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What is Your Business Strategy

Posted on February 10, 2018

Business Strategy Information

Personally I hate the expression which asks how often small business owners are working on their business rather than in the business. Why- because for me it seems a little too clever and many senior teams fail to ask themselves the genuine question which is what is your business strategy? Know your business strategy and […]

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Why I Never Write Proposals

Posted on January 29, 2018

Aimed Business Thoughts

We’ve all been there and done it. Probably been on both sides and hated the person who did to us for months. But we’ve done it since to others. Of course what I’m talking about is those fateful words ‘well if you could just write that down in a proposal and send it to us’. […]

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Good to Grow Your Business?

Posted on January 23, 2018

Entrepreneurship and grow your business

Pessimists tell us that the business which fails to plan to grow is doomed. To some extent this is true. The only types of businesses that can survive without growing their sales are those where the: cost base is entirely controllable so that costs don’t increase in relation to sales nor over time. Profit will […]

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All Forest Business GAINS

Posted on January 16, 2018

GAINS Assured coach

If you are a business in the Forest of Dean ask yourself the following, have I decided to grow my business in 2018? If so my sales or profit will grow by say 20% this year, next year and the year after? Or I will be getting more members of staff? Because I will be […]

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Who are your buyers?

Posted on January 10, 2018

Business practicalities

The worst companies are those that believe everybody wants their product and can’t understand why nobody is buying. The reality is that for most of the time, most of the people don’t give 2 hoots about your company and what it sells. Moreover typically it take 7-15 touches to turn a ‘I don’t care’ into […]

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Opinion Is Fundamental to Marketing & Has Absolutely Changed

Posted on November 07, 2017

Aimed Business Opinion on customer service

Marketing is all about perceptions. Psychology and perceptions inform our decisions and actions. Feeling cold this morning in the office, I put a jumper on. At the same time a colleague felt hot and took one off. The temperature was exactly the same, but our perceptions were different. Marketing creates and exploits those opinions in […]

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Why Customer Service is Never a USP

Posted on October 10, 2017

Aimed Business Opinion on customer service

Spending a lot of time with start-up and growing businesses in Gloucestershire, I often come across managers who think that customer service is their unique selling point. Every time I have to tell them it is not and never can be. Unique Selling Point A business’ USP (unique selling point) is what makes them stand […]

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Could you use £1,000 for your business?

Posted on September 27, 2017

Business Strategy Information

Are you a business in Gloucestershire that has been operating for less than 3 years? Or are you based in Gloucestershire and considering starting your own business? If you’ve answered yes to either of these questions please read on because you may be eligible. And the choice is yours to whether it’s worth the time […]

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Being Heard Above the Social Media Noise

Posted on July 12, 2017

Aimed Business Thoughts

Today’s blog has been sparked by an email from Twitter for Business. This had some interesting statistics for all smaller companies, but particularly for those selling B2B and using social media. Most social media is noisy with multiple posts from the wide audience you’ve connected to all vying for attention. So how can you be […]

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