Opinion Is Fundamental to Marketing & Has Absolutely Changed

Posted on November 07, 2017

Aimed Business Opinion on customer service

Marketing is all about perceptions. Psychology and perceptions inform our decisions and actions. Feeling cold this morning in the office, I put a jumper on. At the same time a colleague felt hot and took one off. The temperature was exactly the same, but our perceptions were different. Marketing creates and exploits those opinions in […]

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Why Customer Service is Never a USP

Posted on October 10, 2017

Aimed Business Opinion on customer service

Spending a lot of time with start-up and growing businesses in Gloucestershire, I often come across managers who think that customer service is their unique selling point. Every time I have to tell them it is not and never can be. Unique Selling Point A business’ USP (unique selling point) is what makes them stand […]

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Could you use £1,000 for your business?

Posted on September 27, 2017

Business Strategy Information

Are you a business in Gloucestershire that has been operating for less than 3 years? Or are you based in Gloucestershire and considering starting your own business? If you’ve answered yes to either of these questions please read on because you may be eligible. And the choice is yours to whether it’s worth the time […]

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Being Heard Above the Social Media Noise

Posted on July 12, 2017

Aimed Business Thoughts

Today’s blog has been sparked by an email from Twitter for Business. This had some interesting statistics for all smaller companies, but particularly for those selling B2B and using social media. Most social media is noisy with multiple posts from the wide audience you’ve connected to all vying for attention. So how can you be […]

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Marketing or Promotion Fluff

Posted on June 28, 2017

Aimed Business Opinion on customer service

While good marketing is passionate, bad marketing makes me angry particularly when it’s mis-focused. And at the moment I seem to be in a constant rage. Why? Because wherever I look I see lots of fluffy misdirected promotion communications masquerading as marketing. Anyone can use the tools of promotion to communicate with me. But put it […]

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Key GDPR Questions for Every Business to Answer Now Part 3

Posted on June 05, 2017

GDPR cover the detail or face the bill

In this series of reviews of the General Data Protection Regulation (GDPR) due to come into force in May 2018, I have left the biggest area until last. The most significant changes can be seen to be accountability and governance. For both data controllers and processors accountability and governance need to be comprehensive but proportionate. […]

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Key GDPR Questions for Every Business to Answer Now Part 2

Posted on May 30, 2017

Aimed Business Thoughts

Last time questions over controlling and processing data and what informed consent means under GDPR. This time it’s questions about having the right GDPR systems and processes in place to respond effectively and in a timely manner to requests. GDPR Systems and Processes Do I have systems to provide copies of the data held on […]

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Key GDPR Questions for Every Business to Answer Now Part1

Posted on May 22, 2017

Business Strategy Information

In a year’s time the General Data Protection Regulation (GDPR) will come into force and will affect all businesses in the UK. Penalties are severe up to £17M or 4% of turnover whichever is greater. On the one hand GDPR is going to be over-hyped as a way to get sales. On the other it […]

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What’s the importance of place?

Posted on May 05, 2017

Aimed Business Opinion on customer service

Mr Juncker believes that English is losing importance in Europe so he will deliver his speech today in French. This dig is unhelpful when heard by those not in his target audience of the EU. It was not the time or the place to express that view. Yet place is at the core of his comment. […]

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Confusing Branding with Brand?

Posted on March 10, 2017

The greatest value that marketing produces for a business is a brand. Yet most people confuse branding with brand. This is why graphic designers and marketers can get cross when businesses ask them to create a quick low cost logo and think job done. Branding A logo is branding. Branding originally was simply the maker’s […]

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