Why Have a Business Strategy?
Posted on October 17, 2018
The number of businesses that do not have a business strategy is startling. They survive based solely on their ability to cope with whatever is thrown at them. If they’re a rapidly growing business, then it’s not surprising when the lack of strategy leaves that growth unsupported. It’s only a matter of time until the […]Read More
Why have a Strategy, a Case Study
Posted on October 16, 2018
Despite over 30 years of positive promotion a large number of businesses do not have a business plan or strategy. Yet having a strategy enables the business to decide where it wants or needs to go. And then achieve that objective over a defined period. Just such a case was the CATS Faculty of the […]Read More
Need Follows Innovation Sometimes
Posted on October 09, 2018
My blog this week looked at effective innovation and how this was increased by using the power of marketing. There is a strong correlation between successful product launches, where marketing and technical development goes hand in hand. When promotion is bolted on the end, the innovative usually fails. But there are always exceptions to rules, […]Read More
Effective Innovation Meets Real World Needs
Posted on October 09, 2018
In a world where everything is new, improved or sensational, it’s time to consider what makes innovation effective. Bad marketing overhypes many so-called innovative products. It’s often symptomatic of the marketing department being called in at the end of the new product development process rather than the beginning. Yet it is well-known for effective innovation […]Read More
Summer Break, A Time for Work?
Posted on August 29, 2018
Did you achieve a full summer break this year? Or did you go away on holiday and still replied to emails and made mobile calls? And did you fool yourself by saying that you’d only do this until 10am, but then kept looking at your phone? Or did you keep away and then get increasingly […]Read More
GDPR Practical Thoughts 1B Business Cards
Posted on August 10, 2018
Last week I posed 6 reasons for exchanging business cards. Each is potentially impacted by GDPR. All required thought about whether it was company or personal data and what the intent might be. In each case behaviour and processes needed to be considered to stay the right side of the law. GDPR Impacts on Business […]Read More
GDPR Practical Thoughts 1A Business Card Process
Posted on August 01, 2018
Welcome to a series of practical thoughts on simple business processes affected by GDPR such as business cards exchange. Today what theorists would call processes related to business card exchange. The rest of us may do this without thinking. As a starting point we must consider all stages of a process before considering the impact. Often […]Read More
Has GDPR changed Email Marketing?
Posted on July 25, 2018
60 days after GDPR’s D-day, it’s the right time to ask to whether it has affected email marketing. The answer is mainly positive. In the last 2 months spammers have continued to spam, but email traffic from businesses hastily trying to beat the deadline has decreased substantially! Consent is essential in any relationship Sadly some […]Read More
Why There is No I in Team
Posted on July 13, 2018
England’s success in the men’s football world cup is a healthy reminder that this old saying is true. There were no big stars around which the youngest team needed to be moulded. While the way Gareth Southgate managed and communicated with his players and others spawned hashtags posing the question what would Gareth do in […]Read More
Businesses Need to Innovate But How?
Posted on July 06, 2018
Any business that stands still, dies. Why? Because markets change all the time. If a customer buys your product and with repeat purchases your demand soars, then you will need to meet the challenge of scaling production. If it’s a one-off purchase then that’s one fewer potential customer and time for a ‘new’ product. Both […]Read More