Category Archives: Opinion

Was I Right to Delay Becoming GDPR Compliant?

Posted on April 24, 2018

Business Strategy Information

A year ago I wrote 3 blogs on what businesses needed to do in order to be GDPR compliant in time for May 25th 2018. At the time much was about definitions as the requirements of the Regulation were being worked upon. Now there are answers for most (but not all) areas so time for […]

Opinion Is Fundamental to Marketing & Has Absolutely Changed

Posted on November 07, 2017

Aimed Business Opinion on customer service

Marketing is all about perceptions. Psychology and perceptions inform our decisions and actions. Feeling cold this morning in the office, I put a jumper on. At the same time a colleague felt hot and took one off. The temperature was exactly the same, but our perceptions were different. Marketing creates and exploits those opinions in […]

Why Customer Service is Never a USP

Posted on October 10, 2017

Aimed Business Opinion on customer service

Spending a lot of time with start-up and growing businesses in Gloucestershire, I often come across managers who think that customer service is their unique selling point. Every time I have to tell them it is not and never can be. Unique Selling Point A business’ USP (unique selling point) is what makes them stand […]

Marketing or Promotion Fluff

Posted on June 28, 2017

Aimed Business Opinion on customer service

While good marketing is passionate, bad marketing makes me angry particularly when it’s mis-focused. And at the moment I seem to be in a constant rage. Why? Because wherever I look I see lots of fluffy misdirected promotion communications masquerading as marketing. Anyone can use the tools of promotion to communicate with me. But put it […]

Key GDPR Questions for Every Business to Answer Now Part 3

Posted on June 05, 2017

GDPR cover the detail or face the bill

In this series of reviews of the General Data Protection Regulation (GDPR) due to come into force in May 2018, I have left the biggest area until last. The most significant changes can be seen to be accountability and governance. For both data controllers and processors accountability and governance need to be comprehensive but proportionate. […]

Key GDPR Questions for Every Business to Answer Now Part 2

Posted on May 30, 2017

Aimed Business Thoughts

Last time questions over controlling and processing data and what informed consent means under GDPR. This time it’s questions about having the right GDPR systems and processes in place to respond effectively and in a timely manner to requests. GDPR Systems and Processes Do I have systems to provide copies of the data held on […]

Key GDPR Questions for Every Business to Answer Now Part1

Posted on May 22, 2017

Business Strategy Information

In a year’s time the General Data Protection Regulation (GDPR) will come into force and will affect all businesses in the UK. Penalties are severe up to £17M or 4% of turnover whichever is greater. On the one hand GDPR is going to be over-hyped as a way to get sales. On the other it […]

What’s the importance of place?

Posted on May 05, 2017

Aimed Business Opinion on customer service

Mr Juncker believes that English is losing importance in Europe so he will deliver his speech today in French. This dig is unhelpful when heard by those not in his target audience of the EU. It was not the time or the place to express that view. Yet place is at the core of his comment. […]

Modern Tools Make for Distracted Fools

Posted on December 02, 2016

Aimed Business Opinion

How often are you distracted? Or you meant to do something, but didn’t? Or you lose focus on what’s important? Perhaps you simply forgot? The truthful answer is quite often, most people get distracted. Levels of distraction seem to be increasing, if the rise of mindfulness is anything to go by. Which is why I’m […]

Business information uses data, but is not ruled by it

Posted on November 08, 2016

data or information

On the eve of the American presidential elections, the difference between data and business information is stark. Almost as soon as the polling stations close pollsters will be predicting the results. Political pundits will have a field-day of making projections based on opinions taken from a sample of voters on how they ‘say’ they have […]